Good work has a point of view. You can feel when decisions belong to the same idea—and when they are simply accumulated.
I’m learning that intention begins with a clear promise. Who is this for? What should become easier, better, or more meaningful because it exists? When that promise is clear, choices become simpler.
This applies to a menu, a project plan, a brand, and even a personal website. The details should not compete for attention; they should create a coherent experience.
Restraint is not a lack of ambition. It is ambition with an editor.